Visual Content is Key to Boosting Engagement

Visual Content is Key to Boosting Engagement

Gone are the days of worrying about character space for tweets that include visual content. Yes, you read that right. Attaching any type of media no longer counts toward Twitter's 140-character limit!

via GIPHY

With the platform finally rolling out its character expansion, brands now have no excuse to not include visuals with their tweets.

ICYMI, visuals are king right now. This includes photos, videos, infographics, GIFs, memes and more. People would rather look at or watch something than read. They’re also more likely to recall visual content over text. In fact, research shows that after 72 hours, people only remembered 10-20 percent of written or spoken content compared to retaining almost 65 percent of visual content.

But not only are people able to retain visual content, they’re also more likely to engage with it on social media. Let’s break it down with some relevant stats:

  • Specific to Twitter, a study shows that 34 percent of tweets with photos will be retweeted (Source).
  • Colored visuals increase people's willingness to read a piece of content by 80 percent (Source).
  • Content with relevant images gets 94 percent more views than content without relevant images (Source).
  • In 2015, mobile video plays surpassed 44 percent – up 74 percent from 2014 (Source).
  • Infographics are liked and shared on social media three times more than other any other type of content (Source).
  • Visual content is more than 40 times more likely to be shared on social media than other types of content (Source).

With numbers like these, any brand would be crazy not to capitalize on the opportunity to increase engagement among their Twitter following, as well as attract new followers, by incorporating visual elements into their content. To boost your Twitter engagement with visual content unique to your brand, contact us today

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Posted By Ginny Talley

Ginny is an avid Netflix binge-watcher, Snapple cap collector and celebrity aficionado. From big adventures to weekend getaways, she's always on the go. When she's not traveling, you can find Ginny stomping her boots at country music concerts or cheering on her beloved Tar Heels.