Social Media Trends to Expect in 2017
Every brand should consider this New Year’s resolution: Staying social media savvy in 2017. With 2016 coming to a close, let’s take a look at what social media tools will control the way we communicate next year.
Here are three social media trends to keep an eye out for:
- Live video: While Periscope and Facebook Live aren’t exactly new to the scene, the live video component is expected to gain momentum throughout 2017, especially now that Instagram and Twitter have recently rolled out livestreaming features. Live video is the differentiator brands need to set themselves apart. With this technology, brands have the ability to establish a more personal connection with their audience by giving them inside access to real-time happenings.
- Self-expression with GIFs, emojis and more: 2016 was the year of memes, GIFs and emojis. In the coming year, brands can leverage these expressive visuals to bring more personality into their social pages. Personalized Bitmojis and GIFs open up communication beyond just simple text. Additionally, the meme craze gives brands an opportunity to jump into a humorous conversation when relevant. Remember to be cognizant of timely content – no one likes a worn-out joke.
- Virtual reality: Believe it or not, virtual reality is expected to be a mainstream technology in 2017. While we don’t know exactly how VR will change social media, we do know that brands should be prepared for change. Think 360-degree videos and interactive experiences. Now, when we will start to see hover boards?
Welcome the New Year with a fresh perspective on ways to take your social media presence to the next level. To help develop a social content strategy for your brand’s social media accounts, drop us a note today!
