Making a Splash in the Local Community

Making a Splash in the Local Community

Connecting with your local audience is vital to accomplish company and public relations objectives. These community members are often the ones making key decisions, affecting purchasing power, spreading brand awareness and creating social conversation through the good and bad. But how can businesses connect locally? At Largemouth, we incorporate the following tips to raise awareness to garner brand loyalty and elevate client announcements.

Make it newsworthy: Our news and subsequent pitches answer the age-old question, “why should they care?” If an announcement affects a multitude of residents or serves significant entertainment value, reporters want to get the word out. Along those lines, we research previous stories written by reporters, as a health care journalist won’t have any use for a foodie event. Our team finds the key elements in an announcement to make it appealing to media and meaningful to their audience.

Make it local: There’s a reason readers invest in local newspapers rather than national ones – they want to know what’s happening in their backyard. While many local papers also cover national news, it’s likely they’ll want to stick to original stories that hit close to home in the next edition. We identify why your news is important to the area, explain any subsequent changes that may come over time and elevate any local statistics relevant to the story.

Make it unique: You’ve heard it time and time again, and we’ve listened – think outside the box! Instead of crafting the same old press release, we like the mix things up with a media drop or guerilla marketing tactic to grab attention and generate organic hits.

From generating excitement for grand openings to promoting a refillable coffee mug, Largemouth has experience in reaching local audiences. Give us a ring to spread the word about your brand to the people in your area today! 

Jen Caro image

Posted By Jen Caro

Obsessed with entertainment news, Jen frequently visits industry sites and her favorite Instagram accounts for the latest happenings. She also reguarly surfs Pinterest for ambitious new recipes. Once her online routine is complete, you can find Jen sipping a hot cup of coffee, listening to new music or dancing away in a Zumba class.