Largemouth Communications Revs Up Engagement for the Kyle Petty Charity Ride Across America

Largemouth Communications Revs Up Engagement for the Kyle Petty Charity Ride Across America

RESEARCH TRIANGLE PARK, N.C. (March 30, 2016)Largemouth Communications, a full-service public relations firm, today announced it is the agency of record for the Kyle Petty Charity Ride Across America, providing strategic counsel, leading media relations and driving social media engagement for one of the most successful and popular charity rides in the country. 

Led by former NASCAR driver and NBC Sports racing analyst Kyle Petty, the Ride engages celebrities, motorcycle enthusiasts, fans, and local communities to raise funds and awareness for Victory Junction, a camp for kids with serious health care needs.

Largemouth’s public relations efforts are already driving both local and national awareness and have increased social media engagement by 53 percent across the Ride’s Facebook, Instagram and Twitter accounts.

“Each year, the Ride creates lasting relationships and memories with bikers from across the country who all help send kids to camp,” said Morgan Petty, executive director, Kyle Petty Charity Ride Across America. “Largemouth turns these experiences into meaningful storytelling opportunities, making sure our stories reach fans and media nationwide.”

Twenty two years ago, Petty combined his passion for helping others with his love of motorcycles to create the Ride. As a result, more than 7,750 riders have logged 11.4 million cumulative motorcycle miles and raised $16.5 million for Victory Junction and other children’s charities. This year, as the Ride travels across the southwest, Largemouth will connect with communities at every stop along the way, sharing stories that motivate others to support the cause.

Since its inception by Petty and his family in 2004, in honor of his son Adam Petty, Victory Junction has served as the Ride’s primary beneficiary. Located on 84 acres in Randleman, North Carolina, Victory Junction exists to enrich the lives of children with chronic or life-threatening illnesses by creating camping experiences that are memorable, fun, empowering, physically safe and medically sound.

“The Kyle Petty Charity Ride Across America is committed to helping create life-changing opportunities for so many deserving children,” said Brandon Bryce, president and CEO, Largemouth Communications. “Our public relations and digital media efforts create unique conversations in media across the U.S. on a daily basis, sharing heartwarming stories about the Ride that will motivate others to support the cause for many years to come.”

Largemouth Communications is established as a key player in the media industry, recently securing impactful stories for the Ride in several major trade and national media outlets. The public relations firm is known for its work on behalf of MyEyeDr., Sensus, Hooters, CORT and more, across all communication channels from traditional to digital media.

About the Kyle Petty Charity Ride Across America

Led by former NASCAR driver and racing analyst Kyle Petty, the Kyle Petty Charity Ride Across America is an annual cross-country motorcycle trek that raises funds and awareness for Victory Junction. The Ride is one of the most successful and popular charity events in the country. Now in its 22nd year, more than 7,750 riders have logged 11.4 million cumulative motorcycle miles and raised more than $16.5 million for Victory Junction and other children’s charities. For more information, please visit www.kylepettycharityride.com.

About Largemouth Communications

Largemouth Communications is a full-service public relations firm focused on providing traditional and digital media relations and brand activation services to business-to-business and consumer-facing companies with local, regional, national and global communications needs. Largemouth Communications creates PR programs to meet each client's unique goals by developing strategies through three core communication channels: news media, digital/social media and corporate communications. Largemouth Communications is headquartered in Research Triangle Park, North Carolina, with an office in Charlotte. For more information, please visit www.largemouthpr.com.

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Posted By Ginny Talley

Ginny is an avid Netflix binge-watcher, Snapple cap collector and celebrity aficionado. From big adventures to weekend getaways, she's always on the go. When she's not traveling, you can find Ginny stomping her boots at country music concerts or cheering on her beloved Tar Heels.