Getting Your CEO Started on Social Media: Twitter

Getting Your CEO Started on Social Media: Twitter

Welcome to the second installment of our “Getting Your CEO Started on Social Media” series! Visit our first post, “Getting Your CEO Started on Social Media: LinkedIn,” if you missed it!

Today, we’re discussing why (and how!) to launch your CEO’s Twitter presence. Here’s why your CEO should be tweeting:

  • Gives a face to your company and exposes key audiences to all that you do to benefit your community and industry
  • Positions your CEO as a thought leader in your company’s space
  • Educates employees on how their CEO and company are contributing
  • Gives your CEO a public, real-time platform that enables them to communicate directly with key stakeholders

Getting started is the easy part. Your CEO will need –

  • A username – or as those in the Twittersphere refer to it – a handle. Keep it simple so people can easily find them and remember it.
  • Headshot
  • Cover photo – get creative with this! Consider using a shot of your CEO working with employees or giving back to the community.

Once their profile is up-and-running, your CEO will join the more than 320 million Twitter users across the globe!

What comes next is the challenging part! A ‘if we build it, they will come’ mentality never applies to Twitter. Your first focus should be developing a consistent, steady stream of engaging content. Great tweets will:

  • Engage key audiences – make them less about your company or CEO and more about the audience
  • Provide specific information that is helpful to followers
  • Give a voice and personality to your CEO – they shouldn’t sound like a mouthpiece for your company

Largemouth launches, maintains and grows the presence of CEOs on Twitter every day. If you want your CEO to be a Twitter #rockstar, give us a call.

Stay tuned for the third blog of our “Getting Your CEO Started on Social Media” series. Up next, growing your CEO’s social media presence!

Alex Huffman Baumann image

Posted By Alex Huffman Baumann

Alex is Largemouth’s resident morning person, organization guru and coffee connoisseur. Outside the office, you can find her on a running trail, in the yoga studio or binging on the latest Netflix craze with her husband and two pups. In the office, she’s your go-to for a copy-edit, restaurant recommendation and the uncanny ability to remember every song lyric written between ’95 and 2006.