Four PR Tips to Navigate the Madness of March
It's that time of year again. With March comes the tease of spring, the return of your favorite TV shows and most importantly, basketball. Sports fan or not, the month of March is all-consuming with bracket competitions and good ol' fashioned college rivalries. For players, the month-long tournaments take practice, skill and confidence.
How can we apply some of these abilities off the court? See how you can manage the madness of the public relations industry:
- Have a game plan: A team would never walk out on the court without a game plan, so why tackle a PR campaign without one? Thoughtful preparation is the key to success. Think through the campaign from start to finish and work through each step with your team. PR success doesn’t happen overnight; it takes days, weeks and even months of preparation.
- Teamwork makes the dream work: As the saying goes, there's no I in team. Collaboration results in more creativity and cohesion. Bouncing ideas off team members helps organize a strategic plan.
- Plan for upsets: It's important to expect the unexpected. In this whirlwind industry, you'll likely hit a few bumps in the road and need to be prepared to handle them. PR professionals should always have a crisis communications plan in place, no matter the scale of the issue.
- Celebrate those slam dunks. When you win big, it’s okay to brag a little. Did you secure a major placement for a client? Share it on social media. Did your client win a huge award with your help? Post it on your website. Set yourself apart by showcasing your wins.
Oh, and one final takeaway – as the G.O.A.T. Michael Jordan recently said, “the ceiling is the roof.” Take from that one what you will.
For more information about managing your PR campaigns, contact us today!
