Can You Talk the Talk?
In the always-evolving world of public relations, it’s vital for us PR mavens to stay on top of the latest technology, social media and digital trends. In this day and age, it’s important to maintain an understanding of the tools and terminology that come with these trends.
In fact, PR News recently published an article titled “15 Techie Terms & Tools PR Pros Should Know,” which lists out relevant practices and platforms for various tech trends and social media that all PR professionals should have in their wheelhouse.
Now I’m not talking about the slang acronyms circulating on Twitter, the current must-use hashtag or the viral rap lyrics of the day. While understanding that “selfies” aren’t going anywhere (because everyone is #Blessed with an #OOTD that is “on fleek”), it’s more important for PR pros to recognize terms being used in conversations occurring daily in various digital and social circles. So often we have clients who want to target those communities, and PR is not just about pushing out a message, but making that message relevant to the right audiences.
Be sure to check out PR News’ list to find out if you’re up-to-date on the latest technology and digital terminology. Because we all know that you have to “talk the talk” in order to “walk the walk!”
