3 takeaways from Muck Rack’s 2025 State of Journalism Report
The media landscape is always evolving, which means PR pros must routinely reassess how they engage with journalists. Muck Rack’s […]
PR strategy and messaging
A plea for people-centered comms in an AI era
When the end of the year draws near, there’s one thing you can bet a lot of company leaders will
How Strategic PR Helps a VC’s Portfolio Company Stay Resilient
Building visibility and credibility is essential for any portfolio company, but it becomes even more critical during periods of market
Navigate PR Challenges of the AI Era
Artificial intelligence (AI) is reshaping industries with unprecedented speed, driving innovation that is transforming business operations on a variety of
5 pitfalls to avoid when using AI as a PR tool
To understand the impact of AI (artificial intelligence) as a PR tool, one could draw parallels with its influence in
Modern uses of the press release
Many public relations professionals would agree that the press release is one of PR’s oldest tools. But don’t mistake old…