Just like we have to adjust our lifestyles with the changing seasons, brands must look to transition their social media strategy as channels and industry expectations evolve. Here are three fresh approaches to help keep your business in demand and top-of-mind this summer:
1. Picture this: less text, more visuals
It takes a person 13 milliseconds to process and absorb a visual image – 60,000 times faster than text. By adopting the power of visual communication, your business message will become part of the 94% of content that gets more views because of the inclusion of a visual. To put it simply, people do not have the time or the attention span to read text in its entirety.
2. Keep up with the HOT content
We understand the constant influx of news coupled with today’s rapid-fire reporting makes it difficult to keep up with everything going on. Still, it is important to stay up to date on what is happening in your industry and how that may affect your product or services and brand. Building on a current trend or announcing a new product at exactly the right time can be a game changer for your company.
3. Play [work] well with others
In our tech-savvy world, online engagement has become a major channel for reaching both existing and potential customers. Influencers and bloggers can help promote a brand at the forefront of social media, providing an excellent space for their followers to interact while raising brand awareness and making your company top-of-mind for consumers.
An innovative business strategy plants the power in the approach and shapes possibilities for the future. Here’s your sign: take the summer by storm and redefine your approach. We’d be happy to help your organization develop a new social media strategy, influencer relations program or connect you with the media to share your latest news. Reach out to our team today to learn more about how we can help!
