5 pitfalls to avoid when using AI as a PR tool
To understand the impact of AI (artificial intelligence) as a PR tool, one could draw parallels with its influence in […]
Professional writing
The X’s and O’s of crisis communications
Prior to kickoff, coaches prepare a game plan. These plans outline a comprehensive strategy for how their team will respond to a variety of situations…
Modern uses of the press release
Many public relations professionals would agree that the press release is one of PR’s oldest tools. But don’t mistake old…
