As a leading global supplier of innovative sustainable power solutions, Volvo Penta was looking to make a statement with its presence at the Utility Expo in Louisville. Largemouth worked with the company to implement a strategic media relations campaign to help generate awareness for its progress in the clean energy evolution – driven by key industry collaborations and product advancement. Getting ahead of the curve called for careful preparation and a proactive approach to media relations.
Challenge
Ideas
Largemouth took a multi-layered approach to promote Volvo Penta at Utility Expo, developing content and press materials to elevate the company’s leadership in advancing emissions-free and low-emissions solutions for the energy transformation. Largemouth worked with Volvo Penta to develop a press release and web story highlighting its recent partnerships in electromobility, including a series of electric terminal tractors with TICO, along with recent product milestones in battery energy storage. Press materials also promoted a pre-event keynote being delivered by Volvo Penta’s vice president of industrial sales at the Diesel Progress Summit, further solidifying the company’s position as a leading industry voice.
Seeing the opportunity for relationship building with key trade media influencers, Largemouth reached out to editors and reporters weeks in advance of the event to get on their radar and tease news storylines. Building a robust media interview schedule for the show, Largemouth developed comprehensive briefing book materials with background information on reporters, talking points, and media interview tips and tricks to ensure that each company spokesperson was well prepared.
Impact
Largemouth’s proactive media approach maximized engagement at the expo. Media interviews resulted in story placements across six key trade outlets – totaling more than 1.3 million media impressions highlighting the company’s off-road energy journey.
10
briefings secured
6
resulting media placements
1.3+ million
media impressions
