As a leading contract development and manufacturing business, Alcami Corporation sought to raise awareness for the expanded conditions and services available at its new pharmaceutical storage facility in Garner, North Carolina. To achieve this objective, the company’s communication team called on Largemouth to develop and execute a strategic media outreach plan that would demonstrate how Alcami’s cold, stability and custom storage solutions address pressing pharmaceutical supply chain challenges. The strategy required careful planning to ensure the news reached and resonated with the right media targets.
Targeted media strategy positions Alcami as a leader in pharma storage
Tailored outreach helps Alcami showcase its expanded pharma storage solutions

Challenge
Ideas
Largemouth collaborated with Alcami’s communication team to develop a press release targeting national trade media and local outlets in the Triangle area. Taking a strategic approach to media outreach, Largemouth tapped into industry trends like the growing popularity of outsourcing R&D activities, the increasing need for independent storage facilities, and the necessity of custom storage environments for complex new medicines. The well-rounded strategy helped Largemouth secure 30 pieces of media coverage spanning a variety of trade and local media channels, strengthening the company’s position as an industry innovator filling a void in the region.
Largemouth compiled a comprehensive contact list that included editors and reporters who had previously covered the company and/or specialized in broader industry news topics related to life sciences. The team developed tailored pitches for both trade and local media, highlighting the aspects most relevant to each audience (ex: highlighting local employment details for N.C. news outlets covering hiring and employment in the state). The personalized approach led to a virtual interview opportunity with influential news site, NC Health News. To help prepare, Largemouth provided Alcami’s spokesperson with a briefing book that included background information on the interviewer, suggested talking points and media interview tips to ensure success.
Impact
Largemouth’s media relations tactics resulted in extensive coverage of Alcami’s new advanced facility in key industry outlets such as BioSpace, Genetic Engineering & Biotechnology News, Contract Pharma and Pharmaceutical Outsourcing. The interview with NC Health News not only positioned Alcami as a major industry player, but also enhanced visibility for one of the company’s key executives and allowed them to demonstrate their expertise. A feature story with NC Biotech also helped extend the news to the broader statewide pharma community, including potential new clients for the Garner facility. Through newsletters, social media posts and online articles, the news reached over one million unique viewers.
30
media placements
1.4+ million
media impressions