When design and engineering firm Stewart prepared to relocate its headquarters to The Dillon in downtown Raleigh’s rapidly growing warehouse district, Largemouth seized the opportunity to tell a bigger story about the company’s growth that would resonate both locally and nationally. Largemouth facilitated tours of the new facility for 10 local media outlets while securing a prominent profile with Civil + Structural Engineer Magazine.
Challenge
Ideas
As the first mixed-use development of its kind in downtown Raleigh’s vibrant warehouse district, The Dillon expertly marries luxury with urban living – making it the perfect place for Stewart, an interdisciplinary design, engineering and planning firm, to set down roots. Largemouth orchestrated a multifaceted media outreach strategy to amplify the impact of the office relocation, arranging media walkthroughs of the new space and welcoming influential local industry groups onsite. Working collaboratively with the Stewart marketing team, Largemouth secured extensive coverage across prominent local and trade outlets, providing key audiences with an insider’s glimpse into the company’s culture, offerings and, most importantly, its next chapter. Tagging on a strategic social media campaign, Largemouth developed targeted messaging and innovative content that captured new and existing audiences and generated peak engagement surrounding a significant company milestone.
Impact
Stories secured in N.C. and national trade media outlets successfully highlighted Stewart’s pioneering culture and unique interdisciplinary approach. In addition, the campaign elevated Stewart’s media engagement strategy and heightened brand awareness among its partners, customers and the broader Raleigh, N.C. community – an effort which resulted in Largemouth’s recognition for “most creative local marketing campaign” at the 2019 Triangle Commercial Real Estate Women (TCREW) Champion Awards.
Award-winning media relations strategy
Conducted tours of the new facility with 10 local media outlets
Secured a sit-down broadcast interview in the new space
