Pop-up style dinner spotlights the bounty of the Piedmont

Largemouth worked closely with the Inn’s marketing team to create an engaging event concept that would attract local and trade media, as well as North Carolina-based social media influencers. The campaign weaved in elements that would resonate with these audiences to spark social and media engagement.  

Largemouth flexed its creative muscles to cultivate an influencer-friendly event highlighting the magic of farm-to-table dining. An exclusive tasting event featured a locally sourced, five-course vegetarian menu made of produce from North Carolina’s Lyons Farms, live entertainment from award-winning husband-and-wife bluegrass duo Chatham Rabbits and more.

In conjunction with the robust influencer program, Largemouth developed a targeted media outreach strategy to underscore the Inn’s culinary mastery and the importance of fostering farm-to-table culinary relationships, reaching key reporters covering the South’s food, beverage, lodging and agricultural industries. Most notably, in alignment with National Fresh Fruit and Vegetable Month, Largemouth secured an exclusive segment on the hit lifestyle segment My Carolina Today, in which the Inn’s celebrated sous chef demonstrated an easy-to-execute, ingredient-rich dish for viewers to make at home over the summer.  

Largemouth also conducted in-depth research to identify and engage influential voices in the Triangle’s food and beverage scene. Using a database of macro and micro influencers, the team carefully selected partners who aligned with the hotel’s brand values. Each influencer received a curated invitation outlining key messaging and content expectations, ensuring a strong and authentic digital presence for the event.