For 65 years, companies in Research Triangle Park (RTP) operated without direct mail delivery services from the United States Postal Service (USPS). That all changed in November 2024, thanks to years of advocacy from the NC Congressional delegation, RTP Owners & Tenants leaders and other key stakeholders. To commemorate this milestone, leaders from the Research Triangle Foundation of NC (RTF), stewards of RTP, hosted a press conference and engaged Largemouth to spearhead a strategic media outreach campaign, ensuring widespread awareness of the initiative’s positive impact for RTP businesses.
Delivering media success for North America’s largest research park
Largemouth maximizes reach for key RTP milestone
Challenge
Ideas
Largemouth collaborated with RTF’s marketing team and the office of Congresswoman Deborah Ross to execute a comprehensive media outreach strategy. The goal was to generate awareness of the initiative and drive media attendance at the press event.
As an extension of RTF’s marketing team, Largemouth provided strategic counsel on key event elements, including the run-of-show and dignitary invitations. To maximize media engagement, the team conducted in-depth research to identify journalists who had previously covered mail delivery issues in RTP, regularly reported on RTP developments, or covered legislative initiatives tied to Congresswoman Ross. These insights helped form a targeted media list, allowing Largemouth to craft and deliver personalized pitches to reporters.
At the press conference, Largemouth provided onsite support, coordinating interviews and facilitating media connections with event representatives. The team also ensured RTF spokespeople were well-prepared to communicate key messages effectively. To extend the event’s reach, Largemouth conducted post-event follow-ups with media contacts who were unable to attend, providing video footage and imagery to maximize coverage.
Impact
Largemouth’s media relations campaign maximized visibility for RTP’s historic milestone, generating more than 3.2 million media impressions, reinforcing RTP’s role as a leading business and innovation hub.
Strategic outreach helped secure attendance from three of the four top local broadcast stations. The campaign resulted in 38 media placements across key outlets, including North Carolina Public Radio, WRAL and Postal Times, along with an on-site interview opportunity with local broadcast station CBS17.
38
media placements
3.2+ million
media impressions
