Sensus, a Xylem brand, is a leading smart infrastructure technology supplier that provides innovative products and solutions for investor-owned utilities, cooperatives and municipalities. To help determine an appropriate social media strategy to reach new, existing and prospective customers, Largemouth devised and conducted a comprehensive, utility-focused social media audit. Largemouth presented goals, methodology, key takeaways and detailed data findings to drive the Sensus social media strategy forward.
Challenge
Ideas
Largemouth conducted thorough research to develop and present the formal analysis of more than two dozen water, electric and gas utilities. Largemouth presented the analysis to the Sensus team, including objectives, methodology, detailed research findings, content examples and key takeaways to inform the company’s social media strategy. Largemouth audited the Facebook, LinkedIn and X (formerly Twitter) pages of each customer and provided insight into the type of content most frequently shared by customers. Key takeaways included strategic recommendations to engage with customer content, opportunities to promote related Sensus content and best practices for sharing and engaging with customer social media posts.
Impact
Largemouth’s findings showed that Sensus customers were most active on Facebook, and their content focused on outage notifications and restoration updates, bill saving tips, new company initiatives and holidays. The findings included compelling insights on how to improve customer engagement and boost engagement on company posts.
Delivered strategic analysis of 25 utility social profiles
Examined frequency, reach and engagement of content
Sensus leveraged findings to drive strong growth across social channels
