As a global power management company whose technologies impact all aspects of daily life – from distributing electricity in the home to powering massive data centers – Eaton sought a unique way to showcase its perspective and facilitate conversations on the major trends impacting the industry. The result was Current Thinking, an innovative series of online broadcasts featuring the brightest minds in power management, utilities, healthcare and beyond. Largemouth collaborated with Eaton to create the broadcast content and promote competed broadcasts to media, with the goal to maximize viewership and demonstrate Eaton’s leadership with a broad variety of audiences.
Eaton’s current thinking broadcast
Showcasing the biggest trends impacting power management
Challenge
Ideas
Power management touches all aspects of our lives, from advancing the energy transition to enabling innovations like AI that are changing our world. With its history of expertise in developing and providing innovative power management solutions for a range of industries, Eaton had an opportunity to demonstrate the thought leadership of its experts while engaging third-party leaders on the most pressing power management issues facing the world today. Whether discussing opportunities to advance cybersecurity in connected power devices or identifying ways healthcare organizations can advance sustainability at all levels, Eaton brought together experts and innovators to advance education, awareness and understanding of the challenges and opportunities critical to their audiences. To help guide the broadcasts, Largemouth put its industry knowledge to work collaborating with Eaton and its partners to design and hone broadcast content for maximum impact, then leveraged its media relations prowess to generate broad visibility in industry trade media. The result was a series positioning Eaton as a true leader with in-depth knowledge of the most exciting issues and opportunities facing their customers and partners today.
Impact
The Current Thinking broadcasts generated wide viewership across a multitude of audiences, from data centers to healthcare to commercial buildings. Largemouth has worked with Eaton to develop and produce 10 Current Thinking broadcasts to-date.
10
Current Thinking Broadcasts produced to-date
