A mission-first startup combining people, processes and technology to deliver data processing services for AI and back-end operations, CloudFactory needed help differentiating its voice and elevating its leadership in a highly competitive market. Largemouth designed a robust communications campaign that began with strategic message development to crystallize CloudFactory’s value proposition for its end users. With messaging in hand, Largemouth aligned PR programming around thought leadership, strategic news and customer champions to insert CloudFactory into important conversations around the humans developing AI technologies, securing interviews and coverage with the New York Times and the Wall Street Journal, as well as a recurring a guest contributor opportunity for the company’s CEO with Forbes.
Mission-first startup CloudFactory charts quest to humanize AI
Bringing a human approach to AI
Challenge
Ideas
AI has ridden a rapid growth trajectory, promising to transform the efficiency of key business processes and shape the future of all aspects of human life. With a unique perspective on AI development and an approach combining people, process and technology, CloudFactory had a critical opportunity to stand out in a crowded market. As a strategic media relations partner, Largemouth worked to underscore CloudFactory’s expertise in human-in-the-loop AI solutions by crafting a targeted pitch approach, including creating compelling company narratives and industry insights, to reach its key audiences. Putting its media-relations heavy approach into motion, Largemouth helped CloudFactory effectively navigate the landscape, engage with its most important stakeholders and establish the company as a prominent voice in the continued development of AI using recurring, high-profile media conversations and interview opportunities.
Impact
The campaign generated widespread print and online media coverage, garnering millions of media impressions and thought leadership article placements in outlets such as Forbes, VentureBeat, Wall Street Journal, TechCrunch and more. The campaign grew to become one of the company’s most successful to-date, extending CloudFactory’s influence beyond traditional boundaries, driving awareness of the role of humans in AI development and fostering meaningful connections with media contacts, business partners, customers and other key audiences.
