Largemouth simply couldn’t wait to spread the news about CEP Compression’s new groundbreaking 3.0 compression sock in the running community. Largemouth worked with the brand to integrate a soft PR launch into its participation at the industry’s biggest annual tradeshow, The Running Event, which would take place months before the product’s official rollout. Largemouth coordinated a sneak peek of the new product with target media outlets to help build some initial buzz during the event – aligning brand spokespeople in advance to deliver the right aspirational storylines on the benefits of CEP’s differentiated, medical grade compression sportswear.
Soft PR launch with CEP builds anticipation in running community
Setting the pace for 'The Running Event'
Challenge
Ideas
Largemouth pitched target media and influencers with a digital press kit with key messages and imagery to help secure interviews in advance of the tradeshow. Largemouth prepared the CEP team, including key spokespeople and retail partners, for interviews with a media training session and developed a media briefing book with key messages and background information on attending media.
Impact
Media relations efforts paid off with nine briefings to debut the 3.0 sock during the tradeshow, including meetings with editors at key industry outlets like Runner’s World, Running Insights, Competitor Running and Gear Patrol. Onsite interviews generated 700,000+ media impressions, while also providing a springboard for the millions of additional media impressions that would come with the product’s official launch.
9
onsite interviews to debut new product
700K+
media impressions from soft launch
