Helping Ascom break through the noise at HiMSS

Understanding the competitive media landscape (1,300 exhibitors vying for the attention of 100 reporters), Largemouth enlisted executives of high-profile customer Humber River Hospital (North America’s first fully digital hospital) to serve as spokespeople. The team targeted key healthcare IT reporters, offering them a chance to speak directly with IT decision-makers from Humber River regarding key industry trends. Largemouth identified newsworthy topics where the spokespeople could share relevant industry commentary while incorporating compelling real-world examples of how Ascom technology works in clinical environments. 
 
In addition to securing opportunities with earned media, Largemouth worked with prominent industry blogger “The Nerdy Nurse” to incentivize conference attendees and influencers to engage with Ascom on social media. The Nerdy Nurse developed sponsored blog posts and social media content leading up to HiMSS, highlighting communication issues facing nurses and how the right communication technology empowers them in their jobs. The collaboration provided valuable third-party credibility and helped create new champions for Ascom. Largemouth also worked with the Nerdy Nurse to launch a scholarship giveaway for two deserving nurses looking to further their education and become leaders in their organizations – leveraging her strong social media network to promote the contest and encourage nurses to enter.  
 
Largemouth also launched a FitBit Challenge to reinforce key Ascom brand tenants and incentivize HiMSS attendees to engage with and follow Ascom. The team recruited participants on Ascom social channels, inviting HiMSS social ambassadors and attendees to pick up a free FitBit at the booth and track their steps during HiMSS. The contest included a virtual leaderboard that served to “gamify” an otherwise tedious part of HiMSS (lots of walking). It also enabled Ascom to draw comparisons to the number of steps nurses walk in an average shift and put the benefits of its products into context. (e.g. “you walked a long way at HiMSS today, but probably not as far as a nurse walks during their shift”).