An eye care and eyewear retail brand with more than 500 locations, MyEyeDr. speaks to both the importance of an annual eye exam and the luxury of multiple frames to match your style. Largemouth elevated the brand with full ownership of social media and influencer engagement, without taking its eye off healthcare thought leadership.
‘Bachelor’ franchise star brings authenticity to MyEyeDr
Working with the right influencer helps MyEyeDr strengthen its local customer base
Challenge
Ideas
To drive traffic to MyEyeDr.’s Chicago location, Largemouth took a hyper-targeted approach. After conducting in-depth research, Largemouth identified bespectacled Bachelor franchise star Clay Harbor as the right influencer to authentically and credibly promote the MyEyeDr. brand in the Windy City.
Largemouth worked with Clay’s management team every step of the way to ensure his planned content was on-brand, matched the style of MyEyeDr.’s target audiences and accurately captured the eyewear retail experience.
Impact
Clay’s post received high engagement (3.2K likes), demonstrating the power of a hyper-local influencer to drive awareness for a local business.
Using the Chicago campaign as a template, Largemouth launched similar influencer programs in Alabama, Indiana and Florida, maintaining a steady drumbeat of engaging content to drive traffic to specific retail locations. The campaign elevated MyEyeDr.’s social engagement strategy and made the brand more relevant among consumers.
