New Year, New Distractions
Take a moment, and count to eight. Here, let’s do it together: 1, 2, 3, 4, 5, 6, 7, 8…
Still reading? If so, I’ve managed to keep you longer than the average attention span – a whopping eight seconds. That means all of those key audiences your marketing program targets with 30-second radio spots, 90-second YouTube videos and 500-word web pages could need an extra boost.
Don’t give up quite yet though. Here’s how to grab more attention – and increase revenue – through your 2016 marketing programs:
- Engage Influencers: Your company or product may not immediately demand a consumer’s attention, but consider individuals or news outlets that could speak on your behalf – and grab the ear of your target audience. Influencers vary widely based on what your marketing campaign aims to accomplish. It’s important to research and understand your audience, who/what they’re listening to and incentivize the influencer to speak on your company’s behalf. Fashion bloggers, major television networks, legislators, trade media and celebrities are just a few influencers Largemouth works with to amplify our clients’ marketing campaigns and messages.
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Leverage Emerging Social Channels: Twitter and Facebook are key tools, but is your target audience using them? If your company is tweeting while your key audiences are Periscoping, you’re missing out. Here’s how Largemouth uses Periscope to maximize tradeshows. Oh, and don’t forget Snapchat’s 100 million+ users.
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Get Your Message Right (hint: it’s about them, not you): Every minute of every day the world is being flooded with new information. Every 60 seconds users upload 72 new hours of content to YouTube. Another minute passes and Instagrammers have posted more than 220,000 photos. So when you hear that there literally are not enough hours in the day – it’s true! To peak your audience’s interest, build your messaging around what matters to them.
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Activate Employees: Your employees can be walking, talking ambassadors for your company, but a shocking 70 percent of employees don’t feel engaged at work. Communicate to employees about business goals – and how they’re a part of them – to see your marketing campaigns come to life. Here’s one example of how to bolster internal communications.
Want to maximize your marketing in 2016? Call Largemouth to learn how our services can take you to the next level.
