Ignite the Spark! Tips for Boosting Social Media Engagement
In 2015, 75 percent of Americans were on social media, but only 33 percent have ever followed a brand on social media. So if your company’s social media pages aren’t feeling the love this Valentine’s Day, you’re not alone. Here are a few tips to boost engagement:
1. Develop top-notch visual content. Sharing quality video or photo content can go a long way in engaging with your audience. Research indicates that visual supplements have impactful benefits for social media. According to Social Media Examiner, corresponding social images can result in an 85 percent interaction rate on Facebook along with increasing retweets by 35 percent.
Even infographics can have a huge impact on your social interactions. According to massplanner, infographics are liked and shared three times more than any other visual materials available. While both informative and engaging, an infographic could be your best option to deliver top notch thought leadership material to your audience.
For instance, here are some made-for-social infographics that Largemouth has developed for its clients:
2. Ask your followers questions. Posing questions or calls-to-action to your followers is another method to activate them through social media. Inquiring for advice, opinions, and thoughts as well as general questions, such as “What are your summer vacation plans?” can help to create conversations with your followers.
Another suggestion is to hold a recurring Q&A on available platforms, like Reddit, Twitter or Google Hangouts. These Q&A sessions give your followers the opportunity to ask pertinent questions regarding your company’s products and/or services, as well as feel like a valued member of your community.
3. Let your brand identity shine through. Social media is a chance for your customers and followers to truly connect with your brand, so let your brand’s personality shine! To demonstrate personality through branded social media, it’s important to develop your own brand voice and stick to it.
For example, Largemouth worked to deliver daily content from “the voice of The Roo” on behalf of Kangaroo Express. Below are a few social posts that demonstrate how to use a cohesive voice across social media channels.
Engaging with your fans online can be time-consuming, but it’s quite simple if executed correctly. Using images, asking questions and showing off your personality can go a long way in capturing your followers’ attention. Remember to keep things informative, and your brand loyalty will continue to grow.
So are you ready to boost your social media engagement? Give Largemouth a shout to learn how our services can take you to the next level.
