Capturing the Moments in Between
Instagram’s newest feature, Stories, has users experiencing a little bit of déjà vu. While the feature closely resembles Snapchat’s disappearing content platform, it gives brands yet another opportunity to tell their stories on a social network. How can your brand make the most of Instagram Stories? Here are some tips:
- Dress up your content. Take advantage of the ability to express your creative side with new in-app personalization. Go beyond doctoring up your photo with filters and try out the text and drawing tools to add a creative flair. For newer users with a smaller Instagram presence, take the opportunity to let your brand’s message shine through.
- Bulk up your followers. With the addition of Stories, followers will now be exposed to your content at the top of their feed. This top-of-feed visibility allows you to get organic content in front of users – so now is the time to increase your follower count. Keep in mind users want to see engaging, unique content in order to connect with your brand. Don’t waste your time (or their time) with low quality content.
- Post on a whim. In an industry where user engagement measures success, it’s difficult to forego the idea of well-planned content and perfectly-timed posts. The point of Stories is to allow users to freely post, without the worry of surpassing double digit likes. Say goodbye to Instagram’s world of (only) highlights and hello to all of the moments in between. Take this opportunity to post behind-the-scenes style content or have an employee temporarily take over your feed.
It looks familiar, we get it, even Instagram’s CEO gave Snapchat credit. But that only makes this update even easier to catch on to. Test it out for yourself and see how your brand can explore Instagram Stories to build an even stronger connection with your audience.
Not sure how to get started creating stories? Read this guide.
