3 Ways to Spice Things Up This Season
The transition from summer to fall is exciting for those of us who are eagerly awaiting the arrival of pumpkin-spiced lattes, sweater weather and endless reruns of Hocus Pocus. But if you’re a marketer, this seasonal change entails much more than pulling your winter clothes out of storage. Like farmers cultivating their crops in preparation for harvest, you must be careful in planning to ensure your marketing efforts don’t fall on deaf ears. Here are a few tips to help set you up for success this season:
- Tie in a trend.
Fall is a season of trends that many people love, some people hate, and everyone’s talking about. It’s impossible to scroll through social media without seeing a picture of someone’s chai tea latte or pumpkin spice, well, anything. Use this time to your advantage by tying products and services to a fall trend, and don’t forget to use a harvest-inspired hashtag. #FallFrenziesForever
Sow the (pumpkin) seeds.
With the holiday season right around the corner, where consumers will shop until they drop, fall is the perfect time to experiment with different marketing plans and ideas. Think you’ve come up with the most amazing promotion ever that no one will be able to resist? Launch it now for a limited time and see how it resonates with your target audiences.
Dare to be bold.
Don’t rely on bland marketing techniques to catch your target audience’s eyes when this season is all about spicing things up. Instead of relaying statistics in the regular post copy of a press release, for example, try creating an infographic with bold, distinctive colors to grab the reader’s attention. Do you wish that you could cast a spell on everyone scrolling online to stop and look at your post? Leave the static, stock images in the past – try playing around with GIFS, fun original content and incorporate videos whenever possible to engage audiences.
While the leaves might change colors with autumn’s transition, falling into these types of strong marketing habits will help you build successful strategies all year long. Contact us today to talk through how we can help you stop feeling ghosted by your target audiences, regardless of the season.