Why You Want Kim Kardashian West Working On Your Social Strategy
It’s no secret that corporate social media doesn’t always get it right. Oftentimes, social media managers fill platforms like Facebook and Twitter with humdrum content that leaves followers yawning. That’s why today we’re looking to a new group whose social presence is a slam dunk – celebrities. That said, here are five strategies straight from Beyoncé to Vin Diesel on how brands can amplify their social media presence:
- Use the right message for the platform. Snapchat isn’t the same as Instagram, right? So why are companies replicating the same message across Facebook, Instagram, Snapchat, Twitter, Pinterest and other sites? Instead of using the same content across multiple channels, companies should instead create distinctive content that fits the medium. Rihanna flawlessly executes this strategy. She fills Instagram up with sleek glamour shots, while her Snapchat showcases her unfiltered personality – eating Apple Jacks and killing pesky hotel bugs.
- Actively engage. Celebrity sensation Kim Kardashian West has posted more than 3K Instagram photos since joining Instagram in 2012. Typically, celebrities post three times more than the average brand, so companies take note. Your fans want to see quality content!
- Respond to your followers. Taylor Swift is notorious for acknowledging her fans’ sweet comments and responding in a sincere way. This two-way communication is important in building goodwill and brand preference. Validate your followers with likes, comments and retweets.
- Save overly promotional content for advertising. Step outside the promotional bubble and get creative. Fans want to see personal stories, like the ones Vin Diesel shares. In addition, stay apprised on current events and join the conversation. Oreos did this well when they capitalized on the power outage during the 2013 Super Bowl ad with its “you can still dunk in the dark” tweet.
- Craft a story. Beyoncé does this perfectly. When rumors swirled about marital issues between her and Jay Z, Bey posted happy photos of her family on Instagram. Similarly, she now takes to social media to directly respond to rumors and unfavorable news. Businesses can also use social media to craft a narrative and reply directly to controversy.
Best practices from celebrities can help amplify a brand’s voice and allow companies to connect with their audience better. So next time you’re considering social content – think WWKKWD? What would Kim Kardashian West do?
