What is a ROO Cup and why is the Southeast in a tizzy?
Glad you asked.
Follow #ROOCup on Twitter or Instagram and you will quickly see how practically the entire Southeast is nerding out over the beloved summer staple. Here’s the deal – a reusable cup that can be refilled with fountain and frozen beverages at Kangaroo Express convenience stores all summer long. Colorful ROO Cups get you 25 cent refills, the limited edition Black ROO Cup gets you refills for ONE PENNY.
If you dare to dive in, there’s a full gallery of the digital love on www.ROOCup.com – but here are a few of the Largemouth team’s favs:
- Absolutely adorable kiddos are all-smiles and ready for summer
- Fifth grade teachers are creating math problems around ROO Cup savings
- People like “Miss Tonya” are blinging them out (Again, just came out today.)
- A cautionary tale, ROO Cups are so exciting people use excessive punctuation
- The limited edition Black ROO Cups are so exclusive they already made it to eBay: 2015 Limited Edition Roo Cup. Factory Sealed. Free Shipping! Ships Same Day!!!!!
- They may as well be Klondike Bars
- Keeping the frenzy in perspective, it’s really just adding to all of the #FirstWorldProbs
Utilizing our PR strategy and messaging expertise to creatively deliver the right message, to the right audience, at the right time, Largemouth has had a blast finding new and innovative ways to get the Southeast hyped for the ROO Cup’s fifth summer debut. Let the summer of ROO begin!
