Tag: largemouth
It's no secret that trade show and conference attendance has suffered during the recession, but these events still play a critical role in an organization's marketing strategy. They present an opportunity to network with peers, learn about your competition and share your successes, and they remain one of the best opportunities to connect with a concentrated group of your target audience. But with every dollar closely guarded, it's important to make sure you get the most out of your experience.
Maximize your investment: Have you asked for a list of media registered to attend the event, which is often made available to exhibitors? We help our clients schedule interviews and background briefings at trade shows; these briefings are an important part of the relationship building process with key editors, reporters and analysts. We also support any announcements being released prior to or during a show, the development of media kits, and as Kelly has described, execution of trade show social media strategies. Remember that your competitors will also be racing to make noise with their news during the show, so take the time to craft a communications strategy that will rise above this chatter to deliver the greatest impact for your organization.
We recently wrapped up HIMSS, the major health care IT conference of the year hosted by the Healthcare Information and Management Systems Society, with one of our clients. Check out this video from ABC News Channel 8 in D.C. as Dr. Val Jones, their health correspondent and founder of GetBetter Health.com, reports on what she considers some of the key developments that can impact consumers to come out of the show. Listen for her mention of our client RadarFind and Teletracking and their sensor -network tracking system. This coverage was the result of an interview we secured during the show, and the story lives on long after the exhibits have been packed away.
What have you found to be the greatest communications challenges related to trade shows, or your greatest successes? We would love to hear your thoughts.
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PR pros, have you joined the PR Week Fire Brigade? Paul Armstrong, author of the Don’t Fear the Firehose blog, is directing conversation each week on some of the hottest topics in PR. This week’s topic: Content isn’t king anymore. Free is.
Largemouth was well represented in this week's responses. Our thoughts?
Amanda: You get what you pay for. Free content is important and will always have its place, but quality, trustworthy editorial content is expensive to produce. The ongoing struggle to ensure a fair value exchange between content creator and consumer will continue until we settle on new business models that provide both access and compensation.
Kelly: Content still reigns! Though there are many "free" channels, you must make sure the content you're offering is still high-quality and aligns with your communications and business objectives.
Agree or disagree? Chime in with your own thoughts here.
It's free and easy to join the Fire Brigade! Just send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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