Three Ways to Bake a Plan for the Holidays NOW
Your Halloween jack-o-lantern may still be on the front porch, but yes – holiday season is already upon us. As Christmas lights enter the stores earlier every year, so does planning for holiday campaigns.
Many marketing teams have begun to celebrate Christmas in July. In retail and industries where the holiday season is a key time to reach target audiences, this time of year is kept in the back of mind and planned for all year long.
That said, there’s still great news for small business owners and others just starting to plan. You’re not too late to jump into the holiday spirit! Here are a few ideas to get you started:
- Gift Guides: Major national outlets tie down their gift guides early, but many local media outlets and bloggers are just starting to look for gifts to recommend to readers this holiday season. Consider offering a free trial of your product or service to these reporters for a chance to be featured.
- Host Charity Drives: If you have a physical location, charity drives can both drive traffic and position you as an active member of the community. Consider collecting toys, coats, clothing or food for your preferred local or national charity. Then drive attention to your drop off spot.
- Spread the Social Cheer: Social media is a great way to get into the holiday spirit! Add a festive touch to your imagery and build a conversation with your followers in a way that aligns with your brand. This might mean buying gifts and hosting parties, or it could mean driving safely and counting inventory. Holding social media contests can also be a great way to tie into the season of giving.
There are countless opportunities to leverage the holiday season in an effort to reach your target audiences. Contact us today to get your brand in the holiday spirit!