Three Tips to Raise Awareness for your Non-Profit
Developing a well-structured communication plan is crucial for any organization's success. The success of non-profit organizations is especially dependent on effective communications to drive volunteers and donors. Whether promoting a charitable or social cause, tailoring your message to resonate with your target audience is crucial. Here are a few helpful tips for non-profit organizations to consider:
1. Establish a social media presence.
Non-profit organizations have a unique opportunity to utilize social media as a way to speak directly to its key audiences. The important thing to remember is that establishing your organization's online presence goes beyond simply creating an account – you must connect with your followers. Social media platforms, like Facebook, Twitter and LinkedIn, are a great place to interact with and build your follower base. It is important to remain consistent with each accounts' logo, message and posts to best promote your brand voice.
2. Share an inspiring story.
After establishing a social media presence, a successful way to engage with your audience is by sharing an inspiring, unique story. Not only does your audience want to know what your organization does, but finding a way to connect with them on a personal level will make them more likely to join the cause. It’s important for non-profit entities to establish what they do and how they make a difference. Set yourself apart from others and tell your own story or the story of those you’re impacting.
3. Provide a call to action.
The purpose of PR is to connect an audience with an organization. Go beyond just connecting and ask your audience to take action. After sharing a story about a hungry family in need of food, ask the local community to donate. You'd be surprised at the amount of people wanting to help out if you go about asking in the appropriate way.
Ultimately, non-profit organizations have a great opportunity to use social media to get the word out! Largemouth has vast experience raising the voice of several non-profit organizations. For help in generating a PR campaign for your organization or an organization your company supports, feel free to drop us a note!
