Playing Cupid: Why Instagram is the Perfect Match for Your Business

Playing Cupid: Why Instagram is the Perfect Match for Your Business

The world is falling in love with Instagram – the social media platform now has over 400 million users, generating 180 million photo uploads each day and 2,100 new posts per second. While this means endless entertainment for personal use, it screams opportunity for businesses.

If you're new to the Instagram game or looking to change up your marketing style, here are a few reasons your business should start garnering some likes:

  • High levels of engagement. Data shows that users are moving away from Facebook and Twitter and cozying up to Instagram. These numbers can support it:  Users are 58 times more likely to engage with a brand's post on Instagram than Facebook users and 120 times more likely than Twitter users.
  • Visuals encourage purchases. Instagram's visually appealing feed has proven to capture the consumer's eye. The app boasts the highest rate of conversion from browser to shopper of any social channel. If this isn't incentive to sign your business up, I don’t know what is!
  • Establishes visual identity. With Instagram, businesses have the upper hand in terms of controlling brand perceptions. The social media platform allows businesses to create imagery relating to consumers own posts, making the brand exceptionally personable and relatable to its followers. A picture is worth a thousand words, so why not spruce it up a bit and share your message?
  • The future of social media. Instagram's users are largely comprised of the most highly-marketed generation – millennials. Millennials make up 42 percent of Instagram users. Since millennials are the driving force for the next generation of products, Instagram is a marketer’s dream. The easiest way to establish your brand among this demographic is by connecting with them on their favorite app.

Why wait to tap into this marketing goldmine? Contact Largemouth to kick off your Instagram marketing campaign today!

Victoria Moore image

Posted By Victoria Moore

Victoria is a Raleigh native and student at NC State University. When she’s not studying or teaching dance, you can find her watching Netflix crime dramas, playing with her dog, Rocco, out on a shopping spree or getting coffee at any local coffee shop.