Largemouth Latest: March 2021 Edition
Each month we recap some of our client communications results in action, proud moments and helpful resources for PR and marketing pros. Want to keep up with us once a month? Subscribe to our agency newsletter.
NOW THAT’S QUALITY
The Carolinas Center for Medical Excellence applies more than three decades of health care quality expertise to help state and federal agencies, health care plans and providers advance system performance and achieve desired outcomes. We were fortunate to work alongside our friends at Chair 8 to develop a new website for the organization, pairing design and function with engaging and informative content. Our game-winning strategy? We started with a message map.
DETECTING CANCER EARLY
GRAIL, a healthcare company whose mission is to detect cancer early, expects to hire more than 100 employees in its new state-of-the-art laboratory facility in Research Triangle Park (RTP), North Carolina, this year. Our team raised awareness for the local hiring effort in key outlets across the area, including Triangle Business Journal, WRAL TechWire and WNCN’s Job Alert. Tune into any iHeartRadio station over the next few weeks, and you might just hear Andrew Crenshaw, vice president of operations, RTP site director and local North Carolinian, talk about the company’s new site on its CEOs to Know segment.
STRONG MEDIA RELATIONSHIPS AT WORK
When forming media relationships, we strive to establish our client and their spokespeople as experts in their respective fields. An even greater “home run” is when a journalist recognizes that expertise and proactively invites a spokesperson to participate in a story. Our recent work with Drug Discovery News (DDN) for clinical research organization (CRO) client Rho is one such example of strong media partnerships at work. A combination of leading expertise by Marina Acosta Enslen and Largemouth’s ongoing pitch efforts resulted in multiple media interviews. The latest result? Including her expert insights for the March Special Report on decentralized trials. The publication even tweeted about how much they enjoyed reconnecting with the Rho’s Enslen.
THANK YOU, EDUCATORS
Fast-casual restaurant Curry Up Now, popular for its unique spin on Indian street food, is giving thanks to educators with the launch of its “Teacher Tuesdays” campaign. Every Tuesday now through May 25, teachers can redeem a free bowl or burrito by showing a school ID in participating restaurants. We helped generate local market awareness for the campaign by securing broadcast coverage in Salt Lake City and the Bay Area, as well as event listings in Salt Lake City Weekly, Do the Bay and Chew & Chat and broader articles in TREND HUNTER and QSR Magazine.
HONORING FEMALE HEROINES
Social media platforms provide us the chance to connect around meaningful recognition days. International Women’s Day presented a significant opportunity to highlight the mission of non-profit organization Her Spark. Since volunteers and board members work to provide STEM opportunities to high school girls, we felt it was fitting to collaborate on a video honoring important women in their lives. Check out their personal sources of inspiration on Twitter and LinkedIn.
A TOAST TO THE HOSPITALITY INDUSTRY
Hotels and restaurants had taken a massive hit following the onset of COVID-19, but the industry rose to the challenge with help from dedicated employees and businesses. On February 16, The North Carolina Restaurant and Lodging Association (NCRLA) hosted its annual Stars of the Industry awards to honor employees and businesses that demonstrated commendable service this past year. Winston’s Grille was named Restaurant of the Year, Canopy by Hilton Southpark was named Lodging Operator of the Year and Mai Nguyen from Sitti was named the Restaurant Employee of the Year. Our team secured coverage of the awards in multiple outlets such as RALtoday, Patch Charlotte, Daily Advent and the Triangle Business Journal to showcase the award recipients honored at the ceremony.