Largemouth Latest: August 2020 Edition
Each month we recap some of our client communications results in action, proud moments and helpful resources for PR and marketing pros. Want to keep up with us once a month? Subscribe to our agency newsletter.
"THE END OF FOOTBALL"
Can you imagine a world without water? What impact will increasing water scarcity have on our lives, our habits and the games we love?
Xylem Inc., parent company of longtime client Sensus, recently engaged with their partner, Manchester City Football Club, to visualize a future where water scarcity could mean “The End of Football.” The campaign, anchored by a three-minute short film, powerfully connects Xylem’s message of water sustainability to the world’s most popular game with the goal of driving awareness of escalating water challenges among the Club’s massive fan base. Promoting water sustainability is a core tenet of our work with Sensus, so we are helping deliver this urgent message and reach beyond the core Sensus audience by resharing the film from Manchester City’s social media and promoting the ongoing campaign on the Sensus social media channels.
LIVE THE CULTURE
A familiar face is on the front cover of this month's issue of Business NC: Willy Stewart, CEO of interdisciplinary engineering, design and planning firm Stewart. The engaging article, resulting from an interview our team secured, follows the path to building Stewart into the prominent company it is today – a company that others want to do business with. As Stewart says, “Stewart is not Willy Stewart. It’s an incredible group of leaders that are committed, humble and respectful and live the culture that we are promoting here.”
"GREEK FREAK" FAMILY
Fransmart portfolio brand GFG Café Cuisine recently partnered with 2019 NBA MVP and All-Star Giannis Antetokounmpo and his family to help bring Greek cuisine and culture to America. Known by basketball fans as the “Greek Freak,” Antetokounmpo said, “What won me over is that GFG puts family above all else. They embody delicious tastes, enticing smells, and a joyful culture that neither me nor my brothers can resist.” Our team helped spread the word of the partnership and secured articles in popular food and franchise publications, including QSR Magazine and Global Franchise Magazine.
REMEMBER YOUR WHY
As part of the Raleigh Chamber’s 2020 Women’s Leadership Conference speaker lineup, our team secured a panel seat for Stewart COO Lee Anne Nance to share her experiences and advice with local female professionals. During the virtual “Leadership Lessons Learned” conversation, Nance shared, “One of the most important things to remember is your WHY.” Part of our WHY at Largemouth is elevating talents, voices and expertise to help companies and individuals achieve their goals.