Largemouth Latest: July 2020 Edition
Each month we recap some of our client communications results in action, proud moments and helpful resources for PR and marketing pros. Want to keep up with us once a month? Subscribe to our agency newsletter.
“CALL ME CRAZY”
As the hospitality industry faces many hurdles, Fransmart CEO Dan Rowe and Chef Andrew Gruel, founder of Fransmart portfolio brand Slapfish, both remain optimistic about the future of the restaurant and franchise industries. Our team secured feature articles in July’s issue of Global Franchise Magazine, interviewing both leaders on what growth and opportunity look like in the restaurant industry despite the pandemic. “Call me crazy,” says Gruel, “but I look at situations like this and try to pick out the opportunities.” Read the interview with Rowe here and the interview with Gruel here.
FRONTLINE WONDER WOMEN
When nurses and technicians at Henry Ford Hospital in Detroit, Michigan, were spotted donning Ascom’s health IT products during a Good Morning America segment, we knew we had to help recognize these clinicians powering through the pandemic in superhero gear. As an extension of Ascom’s #StickyNotesForNurses social campaign, we curated and sent wellness packages on behalf of Ascom to the four women featured in the interview. Erin Cavanagh, RN, replied, “The kindness was unbelievable. We will wear the Ascom phones with new meaning, knowing it takes a whole village to care for so many!”
THOUGHT LEADERSHIP 24x7
Longtime client Eaton is working with contractors, distributors and partners to deliver critical electrical equipment to hospitals and temporary facilities during the COVID-19 crisis. We coordinated an opportunity for Justin Carron, Eaton’s global healthcare segment manager, to share some of the lessons learned to-date with 24x7 Magazine, a trade outlet that reaches healthcare technology management professionals. “The idea of an outage bringing down critical equipment is simply not acceptable,” says Carron. “We delivered critical power distribution equipment for both convention centers and field hospitals, and a majority of this equipment was dedicated to building resiliency into the infrastructure.”
With hand sanitizer scarce in early spring, Murphy's Naturals, a Certified B Corporation based in Raleigh, which typically manufactures natural and plant-based insect repellent products, switched gears to launch a hand sanitizer spray. The first production run was allocated to the U.S. Navy and numerous other donations were made to local hospitals and even to the doorsteps of people in Raleigh. We spread the word about the new product availability and Murphy's Naturals Founder and CEO Philip Freeman's passion for taking part in relief efforts through storytelling with local outlets like WRAL, Spectrum News and News & Observer.
NOW THAT’S DYNAMIC
Since CONEXPO tradeshow plans were cancelled for Eaton’s Hydraulics Group, we secured an opportunity for Global Product Management Leader Matt DeBruine and Director of Engineering Ben Hoxie to lead OEM Off-Highway’s editor on a virtual tour, showcasing the benefits and capabilities of the company’s Dynamic Machine Control Technology with a key industry trade outlet.
CELEBRATING 70 YEARS LIVE
Longstanding client Southeastern Frieight Lines celebrated its 70th anniversary on Facebook LIVE, delivering a heartfelt thank you to employees for serving the country by serving its customers. President Tobin Cassels says its best, “without trucks, America stops.” The celebration is part of a renewed focus on social media this year as we help prepare Southeastern to bring social media in-house.
PROTEIN DERIVED FROM WOOD
Protein derived from wood is now a viable protein source for companies developing plant-based alternatives to meat and animal products, as demonstrated by a proof-of-concept study by Arbiom. Articles we secured in The Spoon and Bio Market Insights tell more of the story.
WHY WE DO IT
The start of stay-at-home orders surrounding the pandemic aligned with National Surveyors Week, giving Frank Mundy, vice president and Geomatic practice leader at Stewart, a lot to reflect on. We pitched the thoughtful piece Mundy wrote initially for Stewart’s blog and it made an impact, chosen for the feature opinion editorial in this month’s xyHt magazine, a leading trade publication for the geomatics industry.
EASING I-95 TRAFFIC
We secured a recent profile in the construction trade publication Rock Road Recycle for S.T. Wooten’s work on I-95 in North Carolina. Crews are currently making upgrades on a notoriously busy 18-mile stretch between Fayetteville and Dunn to extend lanes and help ease traffic in the area.