HOT WAYS TO KEEP YOUR BRAND COOL THIS SUMMER
For many, summer is a time to take a break from your desk and head out of town for a long weekend. However, in today's crowded media landscape it's important not to check out entirely.
Here are some hot ways to keep your brand cool on social media this summer:
- MAXIMIZE ENGAGEMENT THROUGH STORIES
Though introduced in 2016, some brands remain hesitant to fully dive into the world of Instagram Stories. Often seen as a less professional means of communication, the stories feature remains neglected. However, when used properly, it can be a major asset to your brand. Collaborate with a team of social media experts or relevant influencers to utilize features such as polls to present your followers with a call to action – this or that? Add your location to help further paint the picture. Once you’re using stories successfully, consider the benefits of saving major events or influencer collaborations using Highlights.
- HOST A VIRTUAL EVENT
Inviting national media to one central event can be tough. But in today’s tech savvy world, virtual events are a possible substitute. Brands can utilize Facebook Live and Periscope to host an online event to reach thousands, limiting the nuisance and expenses of travel-associated costs. Brands can host events in the form of Q&A’s, panel discussions and trade show interviews. For more live streaming tips, check out this blog article.
- MAINTAIN A CONSISTENT POSTING SCHEDULE
While you may have your OOO message up, it’s important not to neglect your brand. For a brand to remain relevant, it’s necessary to post engaging content on a regular basis rather than sporadically. Take advantage of social scheduling platforms such as Sprout and Hootsuite and bring a team on to monitor and engage so you can enjoy your vacation worry-free.
Kick back and relax this summer, we’ve got it covered. For more information about managing your brand on social media, contact us today!
