Holiday Content Creation: Do’s and Don’ts
Believe it or not, the holiday season is right around the corner. The second you see Halloween decorations hit the stores, you know the festive craze has begun. Before you get too caught up in the fun, take time to thoughtfully craft your brand’s plan for holiday social content as it is an opportune time to engage with your followers.
In preparation for the holiday season ahead, keep in mind some social media do’s and don’ts:
- Do create valuable content. No matter the occasion, your content should always be valuable. Despite the string of back-to-back holidays, be sure to thoughtfully plan out the messaging of your posts. Mention any holiday-themed campaigns you’re working on or any fun office celebrations. Find a unique way to engage with your followers who are being flooded with similar holiday posts.
- Do use appropriate messaging. Be mindful that your followers likely come from different religions, countries or backgrounds than you and may not celebrate the same holidays. Additionally, the phrase “happy [holiday]” may not always be appropriate for holidays like Memorial Day, when honoring fallen U.S. soldiers.
- Do schedule strategically. When scheduling content, be mindful of when your followers will be online. Although it’s important to post day-of, engagement may be rather limited with people out of the office and busy with their own celebrations. Schedule content to go out in the morning, and let your followers enjoy their celebrations later in the day.
- Don’t go overboard. It’s easy to get caught up in the holiday festivities, but keep in mind that there is such a thing as too much. It’s perfectly fine to create more than one post surrounding one holiday, but make sure you’re still tying it into your brand.
- Don’t get too wordy. Twitter has a character limit for a reason. Keep the “short and sweet” concept in mind across all social platforms. While Facebook and Instagram allow you to elaborate a little more than you can in a tweet, it’s better to keep it on the shorter side to avoid overwhelming your followers.
- Don’t neglect your social media accounts. Hello scheduling apps! Because you want to enjoy your holiday just as much as everyone else, don’t forget to schedule content to go out on days the office is closed (if you’re not already familiar with programs like Hootsuite or Sprout, give them a try to make your life easier). Make sure you’re part of the conversation by posting on time and on message. This Thanksgiving, you can have your turkey and eat it too!
Although we’re heading into the winter holidays, this list of do’s and don’ts can be helpful year-round. To help develop a social content strategy for your brand’s social media accounts, drop us a note today!
