There’s a lot going on within your company. It’s filled with people that work hard, every day, to provide a quality product to your customers. What you might not realize is that within all that work is a lot of quality information that your customers care about and could learn from. Okay, maybe not how Bob in HR stole your yogurt, again, or what Jane in accounting is doing after work.

What they do care about is that the company they spend their hard-earned money with cares about its customers. They want to hear about how you have solved challenges similar to ones they’re facing. They are interested to hear from the experts about how to best use the product or service you offer. They also care that the company gives back to its communities, and even how it treats its employees.

Communicating about what you’re already doing with your customers and potential customers opens up a new level of dialogue and engagement that can help your company pull in new leads as well as create loyal customers.

  1. Building thought leaders: Every company has employees that are experts in their field. From retail associates, knowledgeable of the latest consumer trends, to scientists who may have literally written the book (or white paper) on a research topic, the experts are there. By harnessing this knowledge and sharing it, companies can showcase the expertise and talent within, further positioning itself as a leader in the industry.
  2. Earning brand ambassadors: Every successful business already has customers or clients willing to talk about their positive experience. Providing easy and effective ways for those brand ambassadors to tell their story to the right audience allows potential future customers to learn about you from a more reliable point of view. Don’t just tell potential customers about your great customer service or product – prove it!
  3. Growing or sustaining your business: Every time an employee is hired, a new client is brought on, a new location opens or a new product is made available, there is momentum happening that can be shared. Where it is shared depends on who the news impacts. New C-level employees and store openings may be of interest to local and/or trade media outlets, while promotions and new product offerings are more applicable to social media or blog followers.
  4. Giving back: Many companies participate is some level of philanthropy or volunteer work. While it’s noble to give back without wanting anything in return, you may be able to amplify the work you’re doing by telling others about it. Sharing your food drive with local news stations and on social media encourages more people to stop by and donate (and shop). Sharing your corporate involvement provides an example of the type of assistance a non-profit needs, as well as serves as a call to other businesses to get involved.

With so much going on within your company, there may be opportunity to do more with what you already have. Implementing a media relations, content marketing or social media program does not have to mean adding new initiatives or projects to a team member’s plate.

Drop us a line and we’ll be glad to talk about how what you are already doing, and the right way to share with audiences that mean the most to you.

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Posted By Sarah Osment

Sarah is always ready for her next adventure, whether its whipping up a new pie in the kitchen, traveling to a new destination or letting the paints fly across the canvas. When she’s not covered in paint or pie dough, Sarah is playing with her “little dinosaur,” a labradoodle named Stega.